I don't draw to please everyone. I draw for those who recognize detail.

I don't draw to please everyone. I draw for those who recognize detail.

 

HI,
I'm Alberto.

I'll say it right away: I don't design shoes for everyone.
I'm not interested in creating something that everyone will like.
It's a precise choice, made years ago, and confirmed every time I write down an idea.

In a world where approval is chased, I prefer to be on the other side:
that of those who still believe that a detail makes the difference.
That a shoe can have character, even if it doesn't shout.
That you don't need to make an impact to say something. You need coherence. A look. Precision.

Beauty is for those who know how to read it

Once, at a fair, a woman stopped in front of my booth. She looked in silence, then picked up a black slingback.
He didn't ask the price.
He touched the heel, rotated the shoe to look at the sole, and said:
"There's a person behind here, you can feel it."

Here you are.
That sentence was worth more than any compliment.

Every shoe is born like this

I don't design with the idea of ​​"making an impression".
I draw to tell something.
Sometimes it's a precise idea, other times it's just a shape that haunts me.
But every time there must be a reason, even if it is small.

If a model doesn't stand the test of my own gaze, I discard it.
Even if it's beautiful.
Even though “it might sell well.”
I can't pretend. And those who choose me, feel it.

You will never find a hundred models all the same

My shop is not an infinite catalogue.
It is not meant to “please everyone”.
There are few shoes, made with care.
Each one has its own idea inside.
An identity. A clean break.
Either you love it or you move on.
And rightly so.

If you've made it this far, and are still reading,
Maybe you're like that too: you don't need approval, you need something that represents you.
And then know that here, among these shoes, there is perhaps something that speaks your language.

With passion,

See you soon
Alberto 😘

 

 

FAQ

Q: Why does the collection have few models?
A: Because each shoe requires time, testing, attention. I don’t make “quick variations”: each model must make sense to me before it makes sense to the market.

Q: Why don't I see trendy shoes like in other shops?
A: Because I don't chase trends. I make shoes that last over time, in terms of shape and construction. If you're looking for the latest TikTok trend, I'm not the right person.

Q: Can I ask for advice on which model to choose?
A: Yes. Write to me directly: if you have doubts about size, fit, combinations… I'm here, not an automatic assistant.

Q: Are your shoes actually made in Italy?
A: Yes. In Lombardy, by master craftsmen. It's not a slogan, it's my daily life.